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Frequency...Frequency...Frequency
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| Four-color (per insertion) |
| Size |
1X |
3X |
6X |
12X |
24X |
36X |
| Full page |
3,955 |
3,760 |
3,390
| 3,200 |
3,110 |
3,050 |
| 2/3 vertical |
3,390 |
3,235 |
2,945 |
2,780 |
2,715 |
2,670 |
| 1⁄2 island |
3,025 |
2,895 |
2,650 |
2,515 |
2,465 |
2,430 |
| 1⁄2 horizontal |
2,800 |
2,690 |
2,470 |
2,355 |
2,305 |
2,275 |
| 1/3 vertical |
2,320 |
2,235 |
2,080 |
2,000 |
1,965 |
1,940 |
| 1/3 block |
2,320 |
2,235 |
2,080 |
2,000 |
1,965 |
1,940 |
| 1/6 vertical |
1,990 |
1,930 |
1,820 |
1,820 |
1,820 |
1,820 |
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| Two-color (per insertion) |
| Size |
1X |
3X |
6X |
12X |
24X |
36X |
| Full page |
3,250 |
3,050 |
2,685
| 2,490 |
2,400 |
2,345 |
| 2/3 vertical |
2,685 |
2,530 |
2,235 |
2,075 |
2,005 |
1,965 |
| 1⁄2 island |
2,320 |
2,190 |
1,945 |
1,810 |
1,755 |
1,720 |
| 1⁄2 horizontal |
2,095 |
1,980 |
1,760 |
1,650 |
1,595 |
1,565 |
| 1/3 vertical |
1,610 |
1,530 |
1,370 |
1,295 |
1,260 |
1,230 |
| 1/3 block |
1,610 |
1,530 |
1,370 |
1,295 |
1,260 |
1,230 |
| 1/6 vertical |
1,285 |
1,220 |
1,110 |
1,110 |
1,110 |
1,110 |
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| Black & White (per insertion) |
| Size |
1X |
3X |
6X |
12X |
24X |
36X |
| Full page |
2,815 |
2,615 |
2,245
| 2,055 |
1,965 |
1,910 |
| 2/3 vertical |
2,245 |
2,090 |
1,800 |
1,635 |
1,570 |
1,530 |
| 1⁄2 island |
1,880 |
1,750 |
1,510 |
1,370 |
1,320 |
1,285 |
| 1⁄2 horizontal |
1,660 |
1,545 |
1,325 |
1,210 |
1,160 |
1,130 |
| 1/3 vertical |
1,175 |
1,090 |
935 |
860 |
820 |
795 |
| 1/3 block |
1,175 |
1,090 |
935 |
860 |
820 |
795 |
| 1/6 vertical |
845 |
785 |
675 |
675 |
675 |
675 |
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| Cover premium positions |
| (Sold only to advertisers using four-color process; maximum 6X schedule for covers with no more than three running in consecutive months) |
| Position |
1X |
3X |
6X |
| Cover 2—inside front |
4,520 |
4,285 |
4,020 |
| Cover 3—inside back |
4,320 |
4,100 |
3,915 |
| Cover 4—back cover |
4,660 |
4,415 |
4,330 |
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| Other premium positions |
| (Sold only to advertisers with full-page ads using four-color process) |
| Positions |
1X |
3X |
6X
| 12X |
| Page 1 (right-hand page opposite inside front cover)
Page 2
Page 3
Page 5 (right-hand page opposite first page of Table of Contents
Page 7 (right-hand page opposite second page of Table of Contents |
4,230 |
4,020 |
3,675 |
3,400 |
| Contact Publisher for pricing on special advertising opportunities such as gatefolds, inserts, and blow-in cards. |
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